When is a pull strategy appropriate?
A) when there is low brand loyalty
B) when consumers are able to perceive differences between brands
C) when brand choice is made in the store
D) when it is a low involvement purchase
E) when the product is an impulse item
B
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When a merchandiser records sales returns, Accounts Receivable is credited. (Assume the seller uses the perpetual inventory system.)
Indicate whether the statement is true or false
What steps can be taken in the planning phase of the writing process to best target your résumé to the reader and their informational needs?
A) Include as much jargon and industry specific buzzwords as possible. B) Repeat all the terminology the company used in the advertisement. C) Bold important phrases and concepts. D) Research the profession, industry, company and managers you will send the résumé to. E) Develop a blog to add depth and detail to the résumé.