Characterize psychographic segmentation
What will be an ideal response?
In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values.
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Which of the following is NOT a category of personal interviewing methods?
A) telephone B) in-home C) mall intercept D) computer-assisted E) C and D
Locus of control ________
A) is the extent to which people believe that their behavior has a real effect on what happens to them B) indicates a person's beliefs about his or her capabilities to perform a task C) is the extent to which an individual believes that power and status differences are appropriate within hierarchical social systems D) is the extent to which a person believes that he or she is a worthwhile and deserving individual