The college dean is deciding among three equally qualified (in their eyes, at least) candidates for his associate dean position. If this situation could be modeled as an integer program, the decision variables would be cast as 0-1 integer variables

Advertising is a major component of integrated marketing communications

Indicate whether the statement is true or false

When critics argue that insurance, real estate, and used cars are sold, not bought, they are accusing marketers of ________

A) deceptive promotions B) excessive markups C) high-pressure selling D) shoddy products E) excessive materialism