Which of the following will help an organization generate goodwill through their social media communication?
A) Allowing a brand community to discuss problems online so as to be able to track public opinion
B) Providing information on new products and services on a daily basis
C) By limiting the number of links, allowing the organization to keep the user on the site longer
D) To teach followers technical information and terms relevant to the organization
E) Providing quick responses to questions and concerns
Answer: E
Explanation: E) Companies also generate goodwill through their social media communication by providing quick responses to questions and concerns, providing useful information that audiences want and need, and by building a positive, online community.
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Small sellers should first concentrate their marketing efforts on reaching ________
A) approvers B) initiators C) influencers D) users E) initiators
Which of the following is considered a selling point, not a benefit?
A) The most attractive features of the product B) User experiences when purchasing the product C) User gains from purchasing the product D) Emotional response to purchasing the product E) The practical use of the product