Loyal customers
a. are always more profitable than transient or transaction-oriented customers.
b. should be retained at all costs.
c. may cost more to serve than transaction-oriented customers.
d. have a cost to acquire that exceeds the cost to retain.
e. rarely increase their purchases from the selling company over time.
C
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What is the marketing function that evaluates public attitudes, identifies areas within the organization that are of public interest, and executes a program of action to gain public understanding?
a. advertising b. sales promotion c. personal selling d. public relations
When using the market data approach in the appraisal process, many adjustments are often made, and any differences in the:
A: Subject property are averaged to a range of price; B: Comparables are adjusted to a market norm; C: Comparables are adjusted to the characteristics of the subject property; D: Subject property are adjusted to the standards set by the comparables.