When do marketers use geographic segmentation to segment a market?
What will be an ideal response?
Geographic segmentation, where companies segment the market according to physical location characteristics, is a
popular segmentation technique. The technique works well when geographic areas possess unique traits that are
relevant to the service or product offering that the company provides, such as surfboards or food seasoned to
satisfy local tastes.
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This kind of work group brings individuals together from different work disciplines with different knowledge and skills
A) formal group B) cross-functional team C) command group D) self-managed team
Wallace Industrial sells two products, large forklifts and small forklifts. A large forklift sells for $50,000 per unit with variable costs of $26,000 per unit. Small forklifts sell for $30,000 per unit with variable costs of $12,000 per unit
Total fixed costs for the company are $1,600,000. Wallace Industrial typically sells one large forklifts for every two smalls. What is the breakeven point in total units? A) 80 units B) 400 units C) 30 units D) 27 units