The first publicity company, ________, was established in 1906 to help the railroad industry challenge legislation it opposed.
A. N. W. Ayers & Sons
B. the Publicity Bureau
C. the New York World
D. Lord and Thomas
Answer: B
Communication & Mass Media
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Linking a celebrity's name to a product is one method of
A) bunching. B) positioning. C) branding. D) glitzing.
Communication & Mass Media
Which of the following can make someone a more competent communicator by enabling that person to see how his or her behavior fits, or doesn't fit, in a given social situation?
A. self-monitoring B. cognitive complexity C. adaptation D. empathy
Communication & Mass Media