What kinds of messages and communication channels would you used for a passive audience? An active, information-seeking audience?
Answer: Passive audiences: Use channels such as billboards or radio spots that they can briefly notice while they are doing something else
Active Audience: These people are already actively seeking information and are in search of more sophisticated, supplemental information...seek full fledged information campaigns
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Perspective taking involves acknowledging the viewpoints of others and while not assuming that you already know about their experiences. As an exercise in perspective taking, choose a prominent person or group that you personally disagree with and attempt to take their perspective on a subject. Illustrate how you might do this.
What will be an ideal response?
In which step of Monroe's Motivated Sequence do you convince your audience to listen to you?
A. Visualization B. Satisfaction C. Attention D. Need