Which of the following questions most closely involves analysis of the price element of the marketing mix?
A) What do competitors charge for their products?
B) What is the target's level of awareness for each competitive brand?
C) What type of media is most appropriate to communicate the desired message to the target?
D) Are there any foreseeable changes in the requirements of the target?
E) Will wholesale, retail, or direct-to-consumer channels be used?
A
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Which of the following attribution of poor performance can actually have a positive impact on the magnitude of a salesperson's expectancy estimates?
A. A stable internal factor B. A stable external factor C. An unstable internal factor D. An unstable external factor
Which of the following statements about product publicity is FALSE?
A) It is what public relations is all about. B) It is the essence of the value of integrating public relations and marketing. C) It is an important adjunct to advertising. D) It is the basis for much of what consumers know or believe about products.