Discuss the types of grapevines within an organization and how accurate the grapevine can be
What will be an ideal response?
Answer: The gossip chain occurs when one person spreads the message to many other people. Each one, in turn, may either keep the information confidential or pass it on to others. The gossip chain is likely to carry personal information. The other common grapevine is the cluster chain, in which one person passes the information to a selected few individuals. Some of the receivers pass the information to a few other individuals; the rest keep it to themselves. There is some disagreement about the accuracy of the information carried by the grapevine, but research is increasingly finding it to be fairly accurate, especially when the information is based on fact rather than speculation. One study found that the grapevine may be between 75 percent and 95 percent accurate.
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The most complex of the primary scales of measurement is the ________
A) ordinal scale B) interval scale C) ratio scale D) nominal scale E) random scale
Vertical mergers create an increase in market share because the merging firms serve different markets
Indicate whether the statement is true or false