Perception is an example of an internal influence on the consumer decision-making process

A year ago, a production facility of a beverage company became the subject of negative news coverage following complaints that it had been slow to alert the community to some contamination of the water supply. During the reporters' investigation, several employees came forward to blame a supervisor who they claimed was nasty and unfair in his dealings with them. After the stories spread online, the human resource department noticed that the number of workers applying for jobs at the facility had tumbled, and so had the quality of applicants who did apply. The troublesome manager was dismissed, and now the human resource department is investigating how to improve the ethical climate at the facility. Which of the following measures would contribute most to the effort?

A. recognizing that, for a business, ethical issues are mainly relevant in the short term B. sending executives to an off-site private retreat to write a code of ethics together C. shutting down channels through which unethical acts might become known D. keeping quiet until the incidents are forgotten E. including measures of ethical behavior in performance management In the long run, a high-performance organization meets high ethical standards. Ethical behavior

When the manager attends the employee's wedding, which of the managerial roles is the manager of Partridge performing?

A. liaison B. figurehead C. spokesperson D. entrepreneur E. disturbance handler