Business rules are captured by the designers of a database and included in a data dictionary to ________
A) organize and sort the data, complete calculations, and allocate storage space
B) prevent illegal or illogical entries from entering the database
C) eliminate data duplication
D) make sure that each table contains only attributes that are related to an entity
E) capture the structure of the database
B
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Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?
A) habitual buying decision B) straight rebuy decision C) complex buying decision D) modified rebuy decision E) partner buying decision
Cross-generational selling is most likely a challenge because different generations:
A) have different basic emotional needs B) prefer different forms of contact C) have different physiological needs D) feel mistrust for each other E) have power dynamic issues