Describe the hierarchy of designations within an outline.
What will be an ideal response?
- The main ideas are signaled by Roman numerals.
- The next successive level is signaled by capital letters.
- The next successive level is signaled by Arabic numerals.
- The final level is signaled by lowercase letters.
- In other words, the ideas should be presented from the most central idea to those least central.
- Each level of idea is indented below the preceding level.
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Idil Cakim, author of Implementing Word of Mouth Marketing, discusses five benchmarks for evaluating consumer PR campaigns. Clearly identify the benchmarks
What will be an ideal response?
He was the first to make the Sunday newspaper readable and interesting:
a. Joseph Pulitzer b. William Randolph Hearst c. Henry Raymond d. Adolph Ochs e.Morrill Goddard