What role do computer databases play in consumer-focused marketing?
What will be an ideal response?
Computer databases have become an indispensable element of consumer-focused marketing. More
than just names and addresses, databases can include what the consumer bought, when it was
bought, and how it was bought. The more refined the database, the more one can learn about
consumers
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When using current media, beginning speakers are cautioned to
A) avoid using movies as a way to generate topic ideas. B) avoid relying on the media for the entire speech. C) use only media from the last year. D) avoid relying on their own words. E) remove source citations from the speech.
Good speakers should ethically use the information gathered in the audience analysis so that their message will be clearly understood by the audience. This process is called
a. audience reception. b. audience adaptation. c. audience knowledge. d. audience attention.