The two most common primary research methods are
A) websites and books.
B) experiments and observations.
C) surveys and interviews.
D) test panels and experiments.
E) reports and memos.
Answer: C
Explanation: C) Surveys and interviews are the most commonly used techniques for obtaining primary research. Less common primary-research techniques include observations, such as tracking the behavior of website visitors, and experiments in special situations, such as test marketing.
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