When a TV show or film incorporates the product into the storyline they are engaging in __________
a. product agenda setting
b. product placement
c. immersive advertising
d. immersive product placement
e. uses and gratifications
c
Communication & Mass Media
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The produce of B-films that gave many notable American directors of the 70s, including Martin Scorsese, their starts was
a. Roger Corman b. Jack Warner c. Robert Altman d. none of the above
Communication & Mass Media
Procedures for content analysis should be
a. implicit, qualitative, and replicable b. explicit, qualitative, and replicable c. explicit, quantitative, and replicable d. implicit, qualitative, and nonreplicable e. illicit, qualitative, and nonreplicable
Communication & Mass Media