ABL Inc is a large consumer goods company that recently released some new shower gels in the market

Two of the most touted shower gels in this new line of products failed in the market, while the range of shower gels designed for adolescents called Rebel did very well in the market. Which of the following, if true, would explain this outcome?
A) ABL Inc. allocated resources equally for each project management team handling a new shower gel.
B) ABL Inc. used more traditional advertisements and less social media to promote the shower gel "Rebel."
C) The project management team of ABL Inc.that was in charge for "Rebel" advertised their product less than the other project management teams.
D) The project management team of ABL Inc.that was in charge for "Rebel" adopted a reduce-market-focus strategy that targeted only adolescents.
E) The two new shower gels that failed in the market were clearly positioned in their respective market segments.

D