The brand audit can be used to set strategic direction for the brand

Which promotional mix strategy directs marketing efforts toward market channel members?

A) push B) pull C) flighting D) pulsing E) AIDA

In order to ensure that top management supports strategic renewal:

a. it is always necessary to hire new executive leadership from the outside. b. existing managers should remain in the job, do well, with large pay increases. c. a succession plan process with no required follow-up should be in place. d. all of the above e. none of the above