Unlike advertising, PR has which of the following characteristics?
a. being based on research
b. having limited production costs
c. relying on paid media exposure
d. focusing on transactions
b. having limited production costs
Communication & Mass Media
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When we say that objectivity is a “method,” we mean that it is a ______.
A. set of practices to which journalists adhere B. commitment to facts C. state of mind D. search for the truth
Communication & Mass Media
Decisions made by these groups are just as good as decisions made face-to-face?
A. Instant Messaging B. Net Conferences C. Computer Conferences D. Bulletin Board Services E. Audio Conferences F. Video Conferences
Communication & Mass Media