An executive summary usually comes:
a. immediately following the index
b. immediately following any appendices
c. as a sidebar accompanying the conclusion
d. at the beginning of a document
d
Business
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In a marketing-mix model, ________ are based on those things that contribute to incremental sales, such as new promotions or increased public relations efforts
A) baseline models B) sales-lift models C) buy-in data D) implementation models E) scanner data
Business
Which statement about project closeout activities is BEST?
A) Closeout activities are usually given a high priority. B) Getting the project signed off discourages other closeout activities. C) Because all projects are unique, the actual carryover from project to project is minimal. D) Closeout activities are impossible to ignore.
Business