A mobile phone with PC-like capabilities describes ________

According to the BrandAsset® Valuator model, which of the components of brand equity measures the breadth of a brand's appeal?

A) differentiation B) relevance C) esteem D) knowledge E) value

Newer, more strategically oriented purchasing departments have a mission. Which of the following most accurately describes that mission?

A) Make the most profit possible and remain independent of entanglements. B) Approach every purchasing opportunity as means to create interdependency. C) Seek the best value from fewer and better suppliers. D) Outsource the supply function. E) Abandon all strategies except for systems selling and buying.