Service companies can differentiate their service delivery by ________
A) using symbols and logos
B) instituting a hierarchical organizational structure
C) offering innovative product features
D) de-emphasizing branding
E) having more able and reliable customer-contact people
E
Business
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____ is any attempt to improve current or future managerial performance by imparting knowledge, changing attitudes, or increasing skills.
Fill in the blank(s) with the appropriate word(s).
Business
New communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these new technologies also give consumers more control over the advertising messages they receive
Indicate whether the statement is true or false
Business