Radio is one of the few media businesses that maintains a steady revenue flow and remains robust, posting its first year-to-year increase since 2000 in 2010

a. TRUE b. FALSE

.A

Communication & Mass Media

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Negotiation and mediation are two terms for the same process

True False

Communication & Mass Media

Integrated marketing communication tends only use digital media for advertising.?

a. True b. False

Communication & Mass Media