Daily Fresh is a multinational food and beverage company. One of the new products that Dairy Rich intends to introduce includes fiber added to chocolate
The packages will include data that each chocolate bar contains five grams of fiber and the various health benefits of including more fiber in one's diet. In this case, Daily Fresh intends to use _____.
a. informational labeling
b. persuasive labeling
c. individual branding
d. family branding
ANSWER: a
Daily Fresh intends to use informational labeling, which is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase. Persuasive labelling is the other form of labelling.
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Which of the following intangible assets could not be sold by a business to raise needed cash for a capital project?
a. Patent. b. Copyright. c. Goodwill. d. Brand Name.
Easy Corp. is a real estate developer and regularly engages real estate brokers to act on its behalf in acquiring parcels of land. The brokers are authorized to enter into such contracts but are instructed to do so in their own names, without disclosing Easy's identity or relationship to the transaction. If a broker enters into a contract with a seller on Easy's behalf,
A. The broker will have the same actual authority as if Easy's identity had been disclosed. B. Easy will be bound by the contract because of the broker's apparent authority. C. Easy will not be liable for any negligent acts committed by the broker while acting on Easy's behalf. D. The broker will not be personally bound by the contract because the broker has express authority to act.