Explain what management guru Peter Drucker meant when he said, "Marketing is the distinguishing, unique function of the business."
What will be an ideal response?
Answers will vary. Marketing is creating value for specific products or services; without marketing, one company's products would not be all that different from another company's products.
Business
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The language "promise-for-promise" in an exclusive listing creates a(n):
a. employment contract b. unilateral contract c. bilateral contract d. all of the above
Business
A "write our new slogan" event that awards a prize to the winning slogan is a(n):
A) contest B) sweepstakes C) premium D) illegal activity
Business