A soup company found its canned nacho cheese sauce was too hot for Americans in the East and not hot enough for those in the West and the Southwest
As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using ________ segmentation.
A) geographic
B) life cycle
C) psychographic
D) lifestyle
E) usage
A
Business
You might also like to view...
Advances in data storage have made routine violation of individual privacy more difficult
Indicate whether the statement is true or false
Business
Increases or decreases in net income always increase or decrease cash by the same amount
a. True b. False Indicate whether the statement is true or false
Business