Conflict over distributing earnings can be avoided by negotiating such issues as part of the original contract agreement

The advertisements for ground coffee sold by Khokho's Inc. state, "The highest quality coffee doesn't have to be expensive." This is an example of how a product communicates its _____

a. marketing mix b. comparative differentiation c. competitive advantage d. researchable objective

Which step in the buying process most likely adds customer value after the sale?

A) need awareness B) evaluation of solutions C) resolution of problems D) purchase evaluation E) implementation