What is credibility? Identify the three main qualities that establish credibility. How can speakers demonstrate these qualities?

What will be an ideal response?

The ideal answer should include:
- Credibility is the degree to which your audience regards you as a believable spokesperson.
- The three qualities of credibility and how to demonstrate it are:
* Competence: To demonstrate your competence, show your listeners that you are knowledgeable and thoroughly familiar with your topic. One way to demonstrate your competence is simply to tell listeners about it. Let the audience know of any special experience or training that qualifies you to speak on your topic. Another way is to cite a variety of research sources.
* Character: An audience will judge your credibility in terms of what they perceive is your character-whether they see you as someone who is honest and whom they can trust. One way to establish your moral character is to stress fairness.
* Charisma: Another quality that establishes credibility is charisma, a combination of your personality and dynamism as seen by the audience. An audience will perceive you as credible if they like you and see you as friendly and pleasant rather than aloof and reserved.