Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?
A) franchising
B) retailing
C) brokering
D) wholesaling
E) disintermediation
B
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Which of the following is not an option for the FDIC when dealing with a troubled banks?
A) Run it B) Buy it C) Sell it D) Close it
Uptown-Clean Crew is a company that provides house-cleaning services in major urban and suburban areas. Marketers at Uptown-Clean Crew developed a short, humorous video promoting the company's services and posted it online
Soon the video was a rage as customers who saw the video found it hilarious and they passed it on to their friends and colleagues calling it the "Uptown comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) multichannel marketing E) kiosk marketing