Distinguish between important and determinant attributes
What will be an ideal response?
Important attributes represent what customer's value in a service, whereas determinant attributes are those that actually determine buyers' choices between competing alternatives.
Business
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In the context of the business buying decision process, what is a buying center? Explain why it presents a major marketing challenge
What will be an ideal response?
Business
________ is the assignment of a product's value, or the amount the consumer must exchange to receive the offering
A) Promotion B) Price C) Benefit D) Need E) Utility
Business