What is the inseparability of service? How might a travel agency counter the problems associated with this dimension of service?
What will be an ideal response?
Inseparability means a service can only take place at the time the service provider performs an act on either the customer or the customer's possessions. Service providers may deal with this characteristic through employee training and disintermediation. With the travel agency, disintermediation is possible with the use of the Internet. Customers can build their own vacations and business trips using online tools and information provided by the travel agency. This would allow customers to use the service at their convenience.
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