Which of the following is not required for a successful marketing analytics project?
a. Supportive analytics culture and support from the top management team
b. Appropriate data and analytics skills
c. Necessary information technology support
d. All of the above are required for a successful marketing analytics project
?
Chapter 9
D
Business
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The creation of value is driven by what factors?
A) Cash flow and growth B) Growth and risk C) Profitability and growth D) Reducing risk
Business
Application program interface is the (front-end) portion of the client/server database system that provides the user interface and data manipulation functions
Indicate whether the statement is true or false
Business