What are the steps practitioners should take when conducting a focus group?

What will be an ideal response?

Steps taken when conducting a focus group: (1) Develop a list of general questions based upon
information needs. (2) Select as a moderator someone skilled in interviewing techniques. (3) Recruit
eight to 12 participants. (4) Record the session on either audiotape or videotape. (5) Observe the
session. (6) Limit the discussion to 60-90 minutes. (7) Discuss opinions, problems, and needs, not
solutions. (8) Transcribe the session. (9) Prepare a written report on session.

Communication & Mass Media

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Cesar is conducting a training seminar on how to lead and participate in meetings. He has divided the class into groups of 5. He has assigned on leader for each group

He then gives them an agenda, and instructs the leader to facilitate the meeting in a limited amount of time. Cesar is involved in which stage of teaching a skill? a. show b. invite c. tell d. encourage e. correct

Communication & Mass Media

When selecting a topic, you should choose an issue that

a. is popular with one segment of the audience b. is embarrassing to only a few listeners c. is appropriate to a few listeners d. is appropriate to as many listeners as possible

Communication & Mass Media