Which of the following statements about customer relationships is true?
A) Customers who are not profitable at the beginning of a relationship are highly unlikely to become profitable.
B) Small increases in customer retention rate can translate into substantial increases in a company's profits.
C) Today's successful companies are more likely to take a transaction-based view than a relationship-based view.
D) It costs more to retain existing customers than to recruit new customers.
E) Relationship marketing focuses only on those customers who are currently profitable.
B
You might also like to view...
Over the past several decades
A) the life cycle of products has increased. B) most firms have become more vertically integrated. C) the number of owners per supply chain has increased. D) product variety has decreased.
Switches are often associated with the data link layer, or layer 2. Routers are associated with the network layer, or layer 3
Indicate whether the statement is true or false