People with the driver communication style like to conserve their effort and rely heavily on hunches, intuition, and feelings.

Different entities involved in the buying process (like initiator, influencer etc.), have:

A) the same needs and seek the same benefits. B) different needs but seek the same benefits. C) the same needs but seek different benefits. D) different needs and seek different benefits.

Which of the following is not a way to implement direct marketing?

A) telemarketing B) direct sales C) direct-mail marketing D) sales promotion