A ________ is bar graph with time on the horizontal axis and activities to be scheduled on the vertical axis

Which of the following is true of perceptual positioning maps?

A) They are used by marketers to divide a market into smaller groups with distinct characteristics. B) They are used by marketers to identify supplier and retailer perceptions of a product. C) They are used to analyze consumer perceptions of a brand relative to competing products. D) They are used to divide buyers into groups based on their perceived income and age. E) They are used to plot the geographic segments that a company needs to target.

How can a cross-border contractual relationship help focal firms with public relations issues?

A) Domestic complaints against the MNE can be minimized. B) The fair hiring practices of the MNE can be emphasized. C) The local partner can protect the MNE from criticism. D) The local media can contact the local managers.