The U.S. mass producers focus on long-term income and return on investment, whereas Japanese see the process in terms of the short-term perspective

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time

A) Inventory B) Marketing channel C) Brand image D) Customer experience E) Brand content

In a continuous replenishment program, the wholesaler or manufacturer replenishes a retailer regularly based on

A) the POS data of the wholesaler. B) the forecast of the retailer. C) the POS data of the retailer. D) the forecast of the manufacturer.