In ________, the firm bases its price largely on competitor's prices
A) going-rate pricing
B) auction-type pricing
C) markup pricing
D) target-return pricing
E) perceived-value pricing
A
Business
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President's Choice Chocolate Chip Cookies are manufactured specifically for sale in Loblaws and sister retailer stores. President's Choice Cookies are an example of which of the following?
a. private brand b. family brand c. manufacturer's brand d. generic brand
Business
Bryson's is a mid-sized hotel chain that is entering a competitive market. The chain needs to differentiate its service from that of competitors, positioning itself as a hotel chain with excellent service at an affordable price
How can it achieve this using internal marketing?
Business