The first step in the media selection process is to ________
A) develop a customer media profile
B) establish a media budget and objectives
C) create a media plan
D) buy media
E) place media
B
Business
You might also like to view...
Epic Inc., a firm that produces chairs for offices, uses comparative advertising to inform consumers that its products offer the same features and quality as the competitor's. This is an example of a(n) ________ attack
A) guerilla B) frontal C) encirclement D) bypass E) flank
Business
The ________ attack can be used when the challenger spots areas where the opponent is underperforming
A) encirclement B) frontal C) flank-geographic D) backwards-flank E) guerilla
Business