The entrepreneur is most likely to have direct control over company operations in which stage?

In the New York coupon experiment mentioned in your text, the experiment was conducted to test the effects of the face value of coupons on the likelihood of coupon redemption. Subjects were randomly assigned to 2 treatment groups

One group was offered 15-cent coupons and the other 50-cent coupons for four products. During the interviews, the respondents answered questions about which brands they used and how likely they were to cash coupons of the given face value the next time they shopped. In the preceding experiment, the dependent variable that was ________. A) brand usage B) the value of the coupon (15-cent versus 50-cent coupon) C) the likelihood of cashing the coupon D) individual shoppers

Which of the following guidelines should be followed for creating a template that supports effective visual communication?

A) Use dramatic color gradations on backgrounds B) Use highly ornate dingbats as bullets C) Avoid including slide numbers D) Avoid templates with decorative, nonfunctional graphics E) Use arrows as bullets