Why is it beneficial to conduct research during the implementation of a plan?
a. to supplement preliminary research
b. to justify an increase to the budget
c. to engage your target audience
d. to measure progress and course adjust if needed
d. to measure progress and course adjust if needed
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On the first anniversary of John F. Kennedy's death, a group of close friends and the Kennedy family gathered to pay tribute to JFK's life and accomplishments. Then President Johnson gave a brief speech at the event. What is the term for this type of speech?
A) a commencement address B) a presentation speech C) a speech of dedication D) a commemorative address
The Internet is completely different from traditional media because of:
a. the fact it alone uses digital technology. b. absence of central control for content. c. its ability to attract advertisers. d. its ability to attract subscribers.