Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations

________ is used when a company introduces a new item under an existing brand name to an established product line

A) Line extension B) Licensing C) Brand extension D) Co-branding E) Bundling

To improve overall profits, the supplier must design a contract that requires the buyer to share in some of the supplier's demand uncertainty

Indicate whether the statement is true or false.