What are the characteristics of clear objectives?
What will be an ideal response?
Objectives should be clear to ensure their success. Murky objectives invite confusion. To ensure clarity, marketing
plans should include specific objectives with which to manage the plan's proposed project (sometimes called
management by objectives, or MBO). Objectives should follow the S.M.A.R.T. objective framework: specific,
measurable, achievable, realistic, and time -based.
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A house has a living room, dining room, a kitchen, a family room, and Office, three bedrooms, two and a half baths, four rooms and a partially finished basement, and a three-car garage. What is the total room count for the house?
A. 8 B. 10 C. 12 D. 14
________ are Web applications that can help online shoppers find what they are looking for at the lowest available price
A) Shopbots B) Heuristics C) Search engine optimizers D) Search engine marketers E) Behavioral targeters