Which of the following is the BEST example of ownership utility?
A) A law firm believes that it will be more profitable it if owns rather than leases its office space.
B) A collectible item decreases in value over time.
C) A store sells a swimsuit to a customer.
D) A sporting goods store stocks ski equipment at the beginning of the winter season.
E) A manufacturer purchases raw materials from a supplier to create products.
C
Explanation: C) Ownership utility is the satisfaction that the buyer receives from owning a product. Therefore, a store that sells a swimsuit to a customer provides ownership utility to the buyer of the swimsuit. The law firm would only gain ownership utility if it actually buys the office space. A collectible item may have offered ownership utility at the time of its purchase, but not after its purchase and decline in value. Being able to buy ski equipment at the start of the winter season is an example of time utility. The purchase of raw materials is not related to form utility.
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Aubrey is a manager who wants to be well informed. Like many managers, however, she is often overwhelmed by information overload. Which of the following would probably be the most useful first step for her to take in order to deal with this problem?
A. Purchase hardware and software that will process the information more efficiently.
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D. Identify four or five key goals and eliminate information that is not relevant to those goals.
The variables to be included in the factor analysis should be specified based on past research, theory, and the judgment of the researcher
Indicate whether the statement is true or false