Which of the following customer questions is answered by a company's value proposition?
A) "Why should I buy your brand rather than a competitor's?"
B) "What is your company's estimated customer equity?"
C) "What are the costs involved in the production of your brand?"
D) "What is the budget allocated by your company for research and development?"
E) "What is the financial stability of your company?"
A
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A major drawback to exponential smoothing is that a large amount of historical data must be stored.
a. true b. false
When you're selecting keywords to include your résumé, you should
A) never use more than three of them at a time. B) work them into your introductory statement and other résumé sections. C) avoid placing them in a keyword summary at the end of the résumé. D) choose strong verbs and colorful adjectives. E) limit keywords to a bulleted list on the first page of your résumé.