Public relations objectives ________
A) are generalized statements
B) are measurable
C) are the specific actions taken to achieve goals
D) all of the above
E) none of the above
Answer: B
Communication & Mass Media
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The Paramount decision of the U.S. Supreme Court in 1948 forced movie studios to give up their theaters
Indicate whether this statement is true or false.
Communication & Mass Media
Public figures are protected from commercial use of their likeness
a. If they have not been alive during the time it was used b. As long as they have publicly stated they are opposed to it c.More effectively than the general public because they are newsworthy d. In an ad in a magazine but not on the cover of a magazine
Communication & Mass Media