Computer programs can easily replace the researcher in analyzing qualitative data.

A signpost is a verbal (but NOT a nonverbal) signal that a speaker is moving from one idea to the next

Indicate whether the statement is true or false

Which of the following statement about uses and gratifications is appropriate?

a) This perspective takes the view of the media managers b) Uses and gratification researchers assume that audience members are not active c) This perspective can articulate their reasons for consuming various media content d) This perspective has its roots in the 1920s when researchers became interested in why people couldn’t resist media messages