For a veterinarian's office, the paper used to print payment receipts is an example of a(n) ________

When Walt Disney Company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their own success in Tokyo ensured the runaway success of their plans

Disney policies prohibit sale or consumption of alcohol inside their theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of: A) the "think global, act local" principle. B) being victim to the self-reference criterion. C) a geocentric management orientation. D) miscalculation of the rate of diffusion of innovations in Europe. E) an unbiased perception of existing culture in Europe.

The Coca-Cola booth at spring break on South Padre Island is an example of:

A) sponsorship marketing B) event marketing C) specialty marketing D) a cross-promotion