Organizational culture includes all of the following EXCEPT ____________
a. shared perceptions or themes regarding what is important in the organization
b. shared values about what is right and wrong
c. shared understanding about what works and what doesn't work
d. shared beliefs, and assumptions about why these things are important
e. diverse styles of working and relating to others
e
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The reasons international firms enter foreign markets are all linked to either (1) the desire to increase profits or (2) the desire to increase sales.
a. true b. false
Which of the following is NOT among criteria that celebrity spokespersons should meet?
A) A celebrity spokesperson should be articulate. B) A celebrity spokesperson should be a college graduate. C) A celebrity spokesperson should have high moral character. D) A celebrity spokesperson should be knowledgeable about the subject or product.