What is the difference between a traditional and nontraditional public?
What will be an ideal response?
Traditional publics are groups with which organizations have ongoing, long-term relationships.
Nontraditional publics are usually unfamiliar to an organization.
Communication & Mass Media
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Mexican-Americans and Irish-Americans constitute sub-cultures but gays and lesbians do not
Indicate whether this statement is true or false.
Communication & Mass Media
When someone violates our expectations and we label it ______, we then tend to ______ that behavior.
A. positive; reciprocate B. positive; compensate C. negative; reciprocate D. ambiguous; compensate
Communication & Mass Media